About Me
Part-time writer, full-time aesthetic loo enthusiast
Hi, I'm Urvi 🌻
Started in 2020, story so far…
Advertising has always fascinated me. During my first internship at Ogilvy, I read a poster that said: "Don't tell my mom I work in advertising, she thinks I play piano in a whorehouse." And I thought to myself, "I think I belong here."
The kid with a YouTube folder titled 'Fav Ads' finding anything else remotely interesting? Yeah, nice try.
Career Journey: FoxyMoron → The Rabbit Hole (Netflix India) → Dentsu Webchutney (Spotify, Uber, LinkedIn, POCO) → Gameskraft (Pocket52, Ludo Culture) → Cultr (Shaadi.com, Noise, Flipkart)
I'm a copywriter who believes in the power of words to move people, make them laugh, or occasionally rate a beautiful bathroom. When I'm not crafting campaigns, you'll find me running half marathons, learning (read: miserably failing) tennis, trekking mountains, or curating the perfect Spotify playlist (Harry Styles heavy, obviously).
Work Experience
Senior Creative
Cultr
FWe embed brands in culture At Cultr, we don't just market, we make your brand internet royalty. We vibe with Gen Y and Z, speak fluent meme, and spark two-way convos that embed your brand into culture, not just the conversation. Part of the "Cultr Sena" a team of hustlers, professional doomscrollers, and absolute magicians.
Copywriter
Gameskraft
Created compelling copy for gaming products like Pocket52, Ludo Culture. User acquisition campaigns, push notifications, Hinglish communication strategy, and brand communications. Key projects: • Pocket52 Rewind - Yearly player insights feature • Ludo Culture Animoji - Introduced Roli to increase interactivity • Hinglish Push Notifications - Saw steady jump in CTR
Copy Supervisor
Dentsu Webchutney
Hybrid role in Bengaluru, Karnataka, India. Writer for Uber India. Led copy team and worked on major brand campaigns including Uber activations across OOH and digital.
Senior Copywriter
Dentsu Webchutney
Writer for Spotify, Uber, LinkedIn and POCO. Based in Bengaluru, Karnataka, India. Award-winning campaigns: • AK vs AK - Blue Elephant winner, Kyoorius (OOH campaign taking the rivalry to streets, airports, malls) • Kota Factory Season 2 - #OutOfSyllabus 360° campaign with IPL integration • Pagglait - Print ad empowering women to write their own stories • World Art Day with Uber Auto - Transforming autos into moving canvases
Creative Executive
The Rabbit Hole
Full-time role in Mumbai, Maharashtra, India. Writer for Netflix India - Title Marketing. Worked on creative campaigns for Netflix titles, crafting compelling copy that brought stories to life across social media and marketing materials.
Junior Creative Executive
FoxyMoron
Full-time role in Gurugram, Haryana, India. Started my advertising journey here. • Delivered digital campaigns for 5 Dabur brands: Real Activ, Real Fruit Power, FEM Skincare, Gulabari, Almond Hair Oil • Worked on topical content for Pepperfry Valentine Day campaign
Account Management Intern
Ogilvy
Internship in Gurugram, Haryana, India. My first taste of the advertising world. "During my first internship at Ogilvy, I read a poster that said: 'Don't tell my mom I work in advertising, she thinks I play piano in a whorehouse.' And I thought to myself, 'I think I belong here.'" • Primarily handled accounts like Mother Dairy and QRG hospital
Skills
Treks & Adventures
Pin Bhaba
Himachal Pradesh
"Second attempt done right because in the first one I was rescued by the NDRF. There's a story"
Ali Bedni Bugyal
Uttarakhand
"Let's just say, this trek made me appreciate watching snow but from cozy indoors "
Har Ki Dun
Uttrakhand
"A 'solo-traveller' star was born"
Hampta Pass
Himachal Pradesh
"Hampta Pass is a 10/10 trek only if you are ok with wet shoes for 7 days. It's like walking in puddle, always!"
Random Things About Me
Learning tennis
(still can't serve)
Rate aesthetics
bathrooms
Half marathon
finisher
Let's work together! 🚀
Whether it's a brand that needs words or a bathroom that needs rating, I'm your person.