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Work & Projects

From campaigns that trended to copy that converted, here's a look at the work that kept me caffeinated.

2026
Lollapalooza | Shaadi.com
Billboard

Lollapalooza | Shaadi.com

One concert's tragedy is another brand's marketing opportunity

Fraganote Chai Perfume
Digital + Amplification

Fraganote Chai Perfume

A special chai perfume calls for a special chai person- Mr. Dolly chaiwala himself, to market it

Amazon Now | Fast Now Fayda Now
Outdoor Activation

Amazon Now | Fast Now Fayda Now

A campaign full of things with zero fayda, all leading to one message, Amazon Now delivers both speed and value. Fast Now. Fayda Now.

2025
Gym Roast | Shaadi.com
OOH stunt + Digital Campaign

Gym Roast | Shaadi.com

What is a better spot to meet singles than a gym? A gym poster motivating (roasting) singles to not just lift weights but also to find their soulmates on Shaadi.com

Lock-in Everyday | Noise
Film

Lock-in Everyday | Noise

New year's resolutions are overrated, people who really want to make a change they lock-in now, they lock-in everyday

Pankaj Tripathi | Flipkart
Digital Campaign

Pankaj Tripathi | Flipkart

Updating your phone in the Flipkart's Big Billion Days sale can update your entire personality. HOW?!

2024
End of the year feature launch

Pocket52 Rewind

We displayed lifetime scores on platform and sent external comms to users to reactivate them. Pocket52 Rewind: Yearly player insights based on their play style.

2023
World Art Day | Uber Auto
OOH + Digital campaign

World Art Day | Uber Auto

Celebrating World Art Day by splashing colour on Uber Autos across the city.

Uber Auto
OOH + Digital Campaign

Uber Auto

Auto's back is an estate like nothing else, the copy written there is deep-rooted Indian in nature and absolutely hilarious. Let's have India's top comedians and India use it as their canvas to express "profound" emotions.

2021
Pagglait | Netflix
Print Ad

Pagglait | Netflix

No matter what a woman does she's called a "Pagglait", so might as well go full pagglait and rules this world.

Kota Factory Season 2 | Netflix
360 Degree Campaign

Kota Factory Season 2 | Netflix

Kota Factory S2 was beyond the preparation of just an IIT exam, it was about the preparation for life. Hence, nothing felt right than positioning it as- #OutOfSyllabus

2020
AK vs AK | Netflix
OOH campaign | Blue Elephant winner, Kyoorius

AK vs AK | Netflix

Turn AkvsAk's on screen rivalry into a real world war, so we took it to the streets, the airports, in flights and at malls.

More to come...

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