Fraganote Chai Perfume
A special chai perfume calls for a special chai person- Mr. Dolly chaiwala himself, to market it
Fraganote launched its new Cutting Chai Perfume by turning a simple product reveal into an internet moment. The brand film featuring Dolly Chaiwala sparked curiosity with its quirky storyline before spreading across paparazzi pages, meme communities, pop culture accounts, Twitter creators, and marketing pages. The video currently has 3.1M organic views.
The film was then picked up by paparazzi pages, followed by mass meme and pop culture pages that reposted it as reels and carousels with platform-native captions. Simultaneously, Twitter creators and parody accounts added their own humorous takes, keeping the conversation alive, while marketing and LinkedIn pages later covered the campaign from a creative and branding perspective.
This phased rollout ensured the film travelled organically across different communities, expanding its reach and keeping the launch relevant over multiple days
