Kota Factory Season 2 | Netflix

Kota Factory S2 was beyond the preparation of just an IIT exam, it was about the preparation for life. Hence, nothing felt right than positioning it as- #OutOfSyllabus

Divided into three phases:

• ●Pre-launch: Building anticipation
• ●Launch: Maximum impact
• ●Post-launch: Sustained engagement

We did 360 degree campaign covering mainly IPL ads, Quora activity, print ads and Youtube Pre rolls, all under the theme of #OutOfSyllabus

IPL Integration Ads: This IPL, we were hitting right out of the park and syllabus, with a simple formula (and concept) to prove that IPL = IIT, in a 30s spot.

Print Ads: A dose of reality. A coaching institute ad within an ad, where students are not just numbers.

They are beyond that, they are talented (in solving self-doubts) and they are exceptional (in digesting mess food), so next time inse A.I.R. nahi, AIM pucho.

We subverted the typical coaching institute ad format to make a powerful statement about student identity and aspirations.