OOH + Digital Campaign2023
Uber Auto
Auto's back is an estate like nothing else, the copy written there is deep-rooted Indian in nature and absolutely hilarious. Let's have India's top comedians and India use it as their canvas to express "profound" emotions.
Akash Gupta hello brother-ed his way through the campaign by launching it in Gurugram.
Followed by a fleat of Uber Auto's with lines written by Prashasti Singh, Ashish Solanki and then later extended to an UGC arm, where people submitted lines and they appeared all over Gurugram through Uber Auto
Akash Gupta Uber Auto Activation
