OOH campaign | Blue Elephant winner, Kyoorius2020
AK vs AK | Netflix
Turn AkvsAk's on screen rivalry into a real world war, so we took it to the streets, the airports, in flights and at malls.
Blue Elephant Winner, Kyoorius
Turn their on screen rivalry into a real world war, so we took it to the streets, the airports, in flights and at malls.
What started as an on-screen rivalry between Anil Kapoor and Anurag Kashyap became one of the most talked-about OOH campaigns in Indian cinema.
- ●Street takeovers
- ●Airport installations
- ●In-flight messaging
- ●Mall activations
The campaign blurred the lines between reality and cinema, creating a cultural moment that was impossible to ignore.
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